#129: Genevieve Day on Representing Influencers at Day Management

By Jordan Michaelides
July 30, 2019
Gen Blog

Genevieve Day is the Founder of talent management agency, Day Management, which represents clients across the Digital Talent & Podcasting space. 

Gen is undoubtedly one of the sharpest minds in the talent and influencer game. Every time I read an article about this field, either Gen or Jules Lund are referenced in the article. She’s strategically smart at selling, while also having a feel for where industry trends are moving, and how to develop tone. Giving her a unique sense of “where the puck is going”.

In this episode we covered:

  • Principles learnt from her parents

  • How she defines success

  • What PR means to her

  • The importance of networking

  • Catalysts for her business

  • The rise of influencers

  • Day Management’s sales process







SHOW NOTES:

00:47 - Introduction

03:19 - Holiday destinations

06:38 - Growing up

10:30 - Principles learnt from her parents

12:20 - School and university

17:10 - How she defines success

21:28 - What PR means to her

23:40 - The importance of networking

27:45 - The catalyst for Day Management

30:49 - The rise of influencers

36:26 - First 6-12 months scaling up

39:39 - The sales process

46:18 - Ambassadorships & ROI

51:21 - Podcasters as influencers

54:13 - Learning from influencers

55:20 - Authenticity as a trend

59:52 - Leaders she admires

01:03:30 - What the future looks like for her

01:09:06 - If she could have a billboard anywhere

01:09:39 - Daily routine

01:10:19 - What’s in her fridge

01:11:41 - A quote she lives by


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