Logitech and Umm Agency partnered with Hayley Stewart (HaloHayley) to build awareness of Logitech's Play Your Way Colour Collection.
Logitech G challenged some of Australia’s favourite teen TikTokers/YouTubers to build their first-ever gaming setup, providing them with contra gaming product and a paid campaign.
The campaign ran for six weeks, with the Influencer’s audience having the chance to WIN their own Colour Collection kit including a G733 Headset, G915 TKL Keyboard and G305 Mouse.
The deliverables were extensive, including:
- 1x video on the Play Your Way Challenge posted to the Influencer’s TikTok.
- 1 x TikTok video on the Play Your Way Challenge to share on the Influencer’s Instagram Reel
- 1 x Instagram Static posted on the Influencer’s Instagram.
- 1 x Instagram Story (3-5 frames) posted on the Influencer’s Instagram to talk about the challenge with a swipe up link
- Full paid media rights for 12 months
- Exclusivity for 3 months
The results were very successful in boosting awareness and entries to Logitech G's competition across the Gen Z demographic.